When small business owners think about coaches, they sometimes think of them as a helpful and friendly resource but not one that makes them money.
Well, research shows business coaches can have a direct impact on the bottom line of a SME.
Here are some concrete examples of business owners who have successfully increased their sales and improved their business performance by using a business coach:
Michael Gerber – The E-Myth Revisited
Michael Gerber is a well-known business coach and author of the best-selling book The E-Myth Revisited. Before becoming a coach and consultant, Gerber worked with small business owners to transform their operations and increase their sales.
The Problem: Many of the small businesses he worked with were struggling to scale and were overly dependent on the owner’s time and effort.
The Coaching: Gerber helped business owners step back and create systems and processes that would allow their businesses to grow without the owner’s constant involvement. He encouraged them to shift from being a technician to a business owner who could lead and manage effectively.
Results: Through his coaching and system-building approach, many of the businesses saw increased revenue and sales, as they were able to scale and improve operational efficiency. His book and coaching programs continue to help thousands of small business owners increase their sales by helping them work on their business rather than in it.
Daymond John – Shark Tank Investor and FUBU Founder
Daymond John is the founder of the fashion brand FUBU and a prominent investor on the American TV show Shark Tank. Early in his career, Daymond worked with business coaches to grow his brand from a small home-based operation to a multi-million-dollar fashion empire.
The Problem: Daymond initially struggled with marketing and positioning his brand in a competitive industry. His business was growing, but he needed help refining his approach to sales and attracting larger audiences.
The Coaching: Daymond worked with coaches who helped him refine his business strategies, marketing approach, and positioning. They helped him focus on branding, build strong partnerships, and develop sales strategies tailored to the growing demand.
Results: Thanks to coaching and strategic adjustments, Daymond successfully grew FUBU into a globally recognized brand. His business skyrocketed, with FUBU generating over $6 billion in retail sales at its peak. Coaching played a pivotal role in his ability to scale efficiently and create a lasting brand.
Andrew Griffiths – Entrepreneur and Author
Andrew Griffiths is an Australian entrepreneur, small business author, and business coach. He has worked with hundreds of small business owners across a wide range of industries, helping them increase sales and improve their business operations.
The Problem: Many of his clients were struggling with stagnant or declining sales, often due to a lack of strategy, inefficient marketing, or poor customer relationships.
The Coaching: Andrew provided personalized coaching focused on sales strategies, marketing, customer engagement, and leadership skills. He worked with clients to identify opportunities for growth, streamline processes, and enhance customer service.
Results: As a result of Andrew’s coaching, many of his clients reported significant sales growth, improved customer retention, and more efficient operations. One of his clients, a small construction company, saw a 30% increase in sales after implementing the marketing strategies and business processes Andrew had coached them on.
Jessica and Sean – Small Business Owners in the Health and Wellness Industry
Jessica and Sean owned a small health and wellness studio offering fitness classes and wellness services. Despite providing high-quality services, they struggled with inconsistent sales and client retention.
The Problem: They were unable to attract enough clients or convert leads into paying customers. Their marketing was not targeted, and their business was relying heavily on word-of-mouth rather than a strong, repeatable sales process.
The Coaching: After working with a business coach, they gained clarity on their ideal customer profile and refined their marketing and sales strategies. They implemented a strong online presence, including social media marketing and email campaigns, to attract new clients. The coach also helped them optimize their client onboarding process and improve their upselling strategies.
Results: Within six months, their sales increased by 50%, and client retention improved. The couple was able to hire additional staff, expand their service offerings, and grow their revenue sustainably.
Linda – Owner of a Boutique Retail Store
Linda owned a small boutique clothing store, but sales were stagnating. Despite offering unique products and exceptional customer service, her store wasn’t attracting enough foot traffic, and her online presence was minimal.
The Problem: Linda had a strong product offering but struggled with branding and positioning her store effectively in a crowded market. She also lacked an effective digital strategy to reach a larger audience.
The Coaching: Linda worked with a business coach who helped her redefine her brand, create a compelling story for her boutique, and develop a strategy for growing her online presence. The coach guided her in creating a targeted marketing plan and leveraging social media platforms for brand awareness and customer engagement.
Results: Within a year, Linda’s sales had doubled. The revamped marketing strategy led to an increase in both in-store and online traffic. Linda’s boutique gained a loyal following, and her revenue continued to rise as her customer base grew.
Steve – Owner of a Digital Marketing Agency
Steve owned a digital marketing agency that offered a range of services including SEO, PPC, and social media marketing. While his team was skilled, he struggled to streamline the sales process and close more deals.
The Problem: Steve had difficulty positioning his services and articulating his value proposition clearly to potential clients. He also faced challenges with client acquisition and often lost out to competitors with larger teams.
The Coaching: Steve hired a business coach to help refine his sales strategies, improve client outreach, and enhance his pitch. The coach worked with him on creating a clear value proposition, building a stronger referral system, and improving the way he communicated with potential clients.
Results: After several months of coaching, Steve’s agency saw a 40% increase in new business acquisition. His conversion rates improved, and he was able to expand his team and increase his revenue by 25%.
Conclusion
These examples show that SME owners who work with a business coach can achieve substantial growth and success. Whether it’s improving sales, refining marketing strategies, or streamlining operations, a business coach can offer the insight, accountability, and expertise that small businesses need to scale effectively and sustainably. The results can be transformative leading to increased revenue, stronger customer relationships, and better overall business performance.
If you would like to explore how business coaching can make your company more money, send us a message and follow us on LinkedIn for expert tips and proven strategies to grow your business.
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